CRM Implementation: 10-Step Guide

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a Chief Marketing Officer for a leading professional.

Janette Novak Contributor

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a Chief Marketing Officer for a leading professional.

Written By Janette Novak Contributor

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a Chief Marketing Officer for a leading professional.

Janette Novak Contributor

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a Chief Marketing Officer for a leading professional.

Contributor Kelly Main Staff Reviewer

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small Business where she served as an editor and strategist c.

Kelly Main Staff Reviewer

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small Business where she served as an editor and strategist c.

Kelly Main Staff Reviewer

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small Business where she served as an editor and strategist c.

Kelly Main Staff Reviewer

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small Business where she served as an editor and strategist c.

Updated: Feb 11, 2024, 3:49pm

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CRM Implementation: 10-Step Guide

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Table of Contents

Customer relationship management (CRM) implementation is a 10-step process for launching CRM software for your business. When implemented correctly, your new CRM will help you manage contacts, track leads and monitor interactions with current and potential customers. A well-implemented CRM can also help you drive sales growth.

Launching a new CRM platform can be difficult, but it doesn’t have to be. In this guide, we walk you through each CRM implementation step, helping you avoid common pitfalls to setting up a new CRM, such as losing or corrupting vital data. We also reveal shortcuts that’ll make your life easier.

What Is CRM Implementation?

CRM software helps you collect essential data that provides a holistic view of prospects and customers. CRMs house critical buyer information such as contact name, title, email address, interaction and purchase history, and more. Managing lead pipelines and buyer journeys is far easier with the right CRM in place.

CRM implementation involves setting up CRM software to collect accurate data that your sales and marketing team can use to guide promotional efforts and improve sales. CRMs make it easier for your staff to understand customer interaction journeys better, spot opportunities and grow your business.

Effective CRM implementation ensures your company gets full value from the CRM platform you select. While CRM software can help you grow your business, it’s important to remember that people are the key to every successful CRM implementation initiative. A well-planned implementation strategy guarantees your team gets up and running on your new CRM quickly.

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Contributor

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a Chief Marketing Officer for a leading professional training services provider.

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